RHB Bank · 2022

Creating a new digital revenue stream for RHB Bank

By identifying an opportunity to monetize APIs, the team has taken a novel approach to generating digital revenue streams, making us the first Malaysian bank to offer self-service options.

Timeline

6 months · Jun 2022 - Dec 2022

Team

Lead Designer
UI Designer
Solution Architect

UX Writer
x2 Business Analyst
x2 Front-End Developers

Responsibilities

Ideation
User research & testing, Visual & UI Design
Prototype
Design QA

My contribution

As the main designer, I took charge of the entire process, from ideation, visual design, user research & testing of the MVP. Working closely with 2 remote front-end developers, I addressed portal limitations and created various options to ensure our goals were achieved while maintaining a seamless user experience. Unfortunately, I cannot share the concepts and explorations publicly due to an NDA. I'm happy to share more details verbally during the interview. Please contact me directly at puayuqing@gmail.com.


The process

Throughout this extensive project, I had the opportunity to collaborate with different stakeholders. From the beginning, I worked with Business Analysts to align the platform's objectives and positioning. Ikhsan, the Solution Architect, guided the team in overcoming technical challenges and ensured the involvement of key stakeholders. Despite facing tight deadlines of only 6 months, we encountered numerous obstacles, including talent and complex technical issues.


virtual interview with affinity mapping

Feedback from users

To gather valuable insights, I collaborated with Ikhsan and Jessica, a UI designer who provided assistance in note-taking. Together, we organised 5 usability testing sessions spread over 4 weeks, involving external developers. We conducted virtual interviews with 3 Developers and 2 Engineering Managers to understand their experiences in integrating APIs into their platforms. This valuable feedback helped us identify areas for improvement and address their expectations, needs, and pain points.

Interested in working together?

Drop me an email with your project details at puayuqing@gmail.com

©2023 Yu Qing

Made with Framer

Interested in working together?

Drop me an email with your project details at puayuqing@gmail.com

©2023 Yu Qing

Made with Framer

Interested in working together?

Drop me an email with your project details at puayuqing@gmail.com

©2023 Yu Qing

Made with Framer