Open to Senior Product Designer Roles
Senior Product Designer designing complex B2B, marketplace, and fintech workflows across Southeast Asia.
I turn operational complexity into intuitive product experiences ; from 0→1 mobile products to design systems and workflow automation.
ABOUT
I’m a Senior Product Designer based in Malaysia with 5+ years of experience across marketplace, fintech, SaaS, and operational tools.
My work often sits in the messy middle between user needs, business constraints, and internal workflows.
I’m especially interested in roles where design contributes to product strategy, not just delivery.
My work history
CARSOME
Senior Product Designer
2023 - Present
RHB
UI Designer
2021-2023
Setel
UI/UX Designer
2020-2021
Show all
RECENT WORKS
What I've designed recently
ICARASIA · 2025
Launching a 0→1 Dealer Mobile App Across 3 SEA Markets
Designed a mobile-first dealer experience for inventory, financing, leads, and monetisation across Malaysia, Indonesia, and Thailand.
0→1 Product
B2B Marketplace
Mobile App
Dealer Operations
Research
6,500+
Ad Upgrades
609
Downloads
160
Daily Active Users
CARSOME · 2025
Improving Payment Adoption for Online Car Bookings
Redesigned the car downpayment experience to improve adoption, trust, and payment verification across customer and internal workflows.
Fintech
Payments
B2C
CMS Workflow
Trust & Verification
+14%
Increase in Adoption
4
Stakeholder Groups
3
Markets
TUPAI · 2025
Building a Scalable Design System for an AI SaaS Product
Adapted DaisyUI into a branded token system with light/dark mode, custom components, and a publish-ready Figma library.
Design Systems
SaaS
Figma Variables
Design Tokens
Freelance
51
Components Standardised
3
Teams Adopted
CARSOME · 2025
Digitising Inspection Booking Across Sales and Operation
Designed a self-serve appointment booking experience that reduced reliance on manual coordination and created a clearer workflow between sales agents, operations teams, and inspectors.
Workflow Digitisation
Operational Tools
Appointment Scheduling
Field Operations
B2B Product Design
Research
Mobile Experience
Workflow Digitised
Manual to self-serve
POC Defined
Ready for validation
HOW I WORK
What I’m Strong at
ABOUT
In Case You're Curious
01
What kind of roles are you looking for?
I’m looking for Senior or Staff Product Designer roles where I can continue growing as a strategic individual contributor, ideally in a hybrid setup.
I’m especially drawn to spaces where design has to make sense of complexity, and not just make things look better.
02
What is your design process like?
I usually start by understanding the core problem the team is trying to solve.
My process varies depending on the project, timeline, resources, and engineering constraints. I’m comfortable adapting my approach based on what the situation needs, but I try not to compromise on the quality of thinking behind the work.
03
Do you prefer IC or management roles?
I’m currently more interested in the senior IC path.
I enjoy mentoring designers, giving feedback, and helping raise the quality of work within a team, but I don’t see myself moving into people management just for the sake of progression.
I’m more interested in shaping product direction, improving product quality, and solving more complex problems through design.
04
How do you handle ambiguous projects?
I usually start by making the ambiguity visible, whether through wireframes, journey maps, or quick explorations.
My approach is to stay scrappy and do what it takes to move the team from uncertainty toward a clearer product direction. That means clarifying what we know, what we don’t know yet, who the users are, what the business needs, and what decisions need to be made.
05
What makes your experience different from other Product Designers?
A lot of my work has been shaped by operational complexity and digitising manual workflows.
I’ve designed for dealers, sales agents, auction teams, finance teams, inspectors, and internal users, not just end consumers. That has taught me how to design around real business processes, edge cases, incentives, and adoption challenges.
I’m comfortable working in messy environments where the solution needs to make sense for both users and the business.
06
What kind of team would you thrive in?
I’d thrive in a team that values thoughtful product thinking, open conversations, healthy collaboration, and clear ownership.
I enjoy working with teams that are open to questioning assumptions, pushing boundaries, and trusting designers to contribute beyond the screen.