Open to Senior Product Designer Roles

Senior Product Designer designing complex B2B, marketplace, and fintech workflows across Southeast Asia.

I turn operational complexity into intuitive product experiences ; from 0→1 mobile products to design systems and workflow automation.

RECENT WORKS

What I've designed recently

CARSOME · 2025

Improving Payment Adoption for Online Car Bookings

Redesigned the car downpayment experience to improve adoption, trust, and payment verification across customer and internal workflows.

Fintech

Payments

B2C

CMS Workflow

Trust & Verification

+14%

Increase in Adoption

4

Stakeholder Groups

3

Markets

CARSOME · 2025

Improving Payment Adoption for Online Car Bookings

Redesigned the car downpayment experience to improve adoption, trust, and payment verification across customer and internal workflows.

Fintech

Payments

B2C

CMS Workflow

Trust & Verification

+14%

Increase in Adoption

4

Stakeholder Groups

3

Markets

TUPAI · 2025

Building a Scalable Design System for an AI SaaS Product

Adapted DaisyUI into a branded token system with light/dark mode, custom components, and a publish-ready Figma library.

Design Systems

SaaS

Figma Variables

Design Tokens

51

Components Standardised

3

Teams Adopted

TUPAI · 2025

Building a Scalable Design System for an AI SaaS Product

Adapted DaisyUI into a branded token system with light/dark mode, custom components, and a publish-ready Figma library.

Design Systems

SaaS

Figma Variables

Design Tokens

51

Components Standardised

3

Teams Adopted

TUPAI · 2025

Building a Scalable Design System for an AI SaaS Product

Adapted DaisyUI into a branded token system with light/dark mode, custom components, and a publish-ready Figma library.

Design Systems

SaaS

Figma Variables

Design Tokens

51

Components Standardised

3

Teams Adopted

CARSOME · 2025

Digitising Inspection Booking Across Sales and Operation

Designed a self-serve appointment booking experience that reduced reliance on manual coordination and created a clearer workflow between sales agents, operations teams, and inspectors.

Workflow Digitisation

Operational Tools

Field Operations

B2B Product Design

Research

Mobile Experience

Workflow Digitised

Manual to self-serve

POC Defined

Ready for validation

CARSOME · 2025

Digitising Inspection Booking Across Sales and Operation

Designed a self-serve appointment booking experience that reduced reliance on manual coordination and created a clearer workflow between sales agents, operations teams, and inspectors.

Workflow Digitisation

Operational Tools

Field Operations

B2B Product Design

Research

Mobile Experience

Workflow Digitised

Manual to self-serve

POC Defined

Ready for validation

ABOUT

Profile image of the designer.

I’m a Product Designer based in Malaysia with 5+ years of experience across marketplace, fintech, SaaS, and operational tools.

My work often sits in the messy middle between user needs, business constraints, and internal workflows.

I’m especially interested in roles where design contributes to product strategy, not just delivery.

My work history

CARSOME

Senior Product Designer

2023 - Present

RHB

UI Designer

2021-2023

Setel

UI/UX Designer

2020-2021

Show all

HOW I WORK

What I’m Strong at

Complex Workflow Design

Designing for people navigating operational, financial, and business process change — where clarity has to hold up under real-world pressure.

Complex Workflow Design

Designing for people navigating operational, financial, and business process change — where clarity has to hold up under real-world pressure.

0→1 Product Thinking

Taking ambiguous product ideas from discovery to launch across multiple markets.

0→1 Product Thinking

Taking ambiguous product ideas from discovery to launch across multiple markets.

Research-led Decision-Making

Using interviews, shadowing, heuristic reviews, competitive analysis, and session recordings to shape product direction.

Research-led Decision-Making

Using interviews, shadowing, heuristic reviews, competitive analysis, and session recordings to shape product direction.

Systems & Scalability

Deploy the website, test across devices, and optimize for performance, user experience, and future updates.

Systems & Scalability

Deploy the website, test across devices, and optimize for performance, user experience, and future updates.

ABOUT

In Case You're Curious

01

What kind of roles are you looking for?

I’m looking for Senior or Staff Product Designer roles where I can continue growing as a strategic individual contributor, ideally in a hybrid setup.

I’m especially drawn to spaces where design has to make sense of complexity, and not just make things look better.

02

What is your design process like?

I usually start by understanding the core problem the team is trying to solve.

My process varies depending on the project, timeline, resources, and engineering constraints. I’m comfortable adapting my approach based on what the situation needs, but I try not to compromise on the quality of thinking behind the work.

03

Do you prefer IC or management roles?

I’m currently more interested in the senior IC path.

I enjoy mentoring designers, giving feedback, and helping raise the quality of work within a team, but I don’t see myself moving into people management just for the sake of progression.

I’m more interested in shaping product direction, improving product quality, and solving more complex problems through design.

04

How do you handle ambiguous projects?

I usually start by making the ambiguity visible, whether through wireframes, journey maps, or quick explorations.

My approach is to stay scrappy and do what it takes to move the team from uncertainty toward a clearer product direction. That means clarifying what we know, what we don’t know yet, who the users are, what the business needs, and what decisions need to be made.

05

What makes your experience different from other Product Designers?

A lot of my work has been shaped by operational complexity and digitising manual workflows.

I’ve designed for dealers, sales agents, auction teams, finance teams, inspectors, and internal users, not just end consumers. That has taught me how to design around real business processes, edge cases, incentives, and adoption challenges.

I’m comfortable working in messy environments where the solution needs to make sense for both users and the business.

06

What kind of team would you thrive in?

I’d thrive in a team that values thoughtful product thinking, open conversations, healthy collaboration, and clear ownership.

I enjoy working with teams that are open to questioning assumptions, pushing boundaries, and trusting designers to contribute beyond the screen.

qing

© Yu Qing · Powered by Iced Black

Lets

design

build

create

incredible work together.

qing

© Yu Qing · Powered by Iced Black

Lets

design

build

create

incredible work together.

qing

© Yu Qing · Powered by Iced Black

Lets

design

build

create

incredible work together.