ICARASIA · 2025
Designed a mobile-first dealer experience for inventory, financing, leads, and monetisation across Malaysia, Indonesia, and Thailand.
0→1 Product
B2B Marketplace
Mobile App
Dealer Operations
Research
View Case Study
View Live
6,500+
Ad Upgrades
609
Downloads
160
Daily Active Users
CARSOME · 2025
Redesigned the car downpayment experience to improve adoption, trust, and payment verification across customer and internal workflows.
Fintech
Payments
B2C
CMS Workflow
Trust & Verification
+14%
Increase in Adoption
4
Stakeholder Groups
3
Markets
TUPAI · 2025
Adapted DaisyUI into a branded token system with light/dark mode, custom components, and a publish-ready Figma library.
Design Systems
SaaS
Figma Variables
Design Tokens
51
Components Standardised
Teams Adopted
Designed a self-serve appointment booking experience that reduced reliance on manual coordination and created a clearer workflow between sales agents, operations teams, and inspectors.
Workflow Digitisation
Operational Tools
Field Operations
B2B Product Design
Mobile Experience
Workflow Digitised
Manual to self-serve
POC Defined
Ready for validation
